We help founders, brands and growing teams build for impact

About West

West is a Venture Studio with a unique structure at the intersection of brand strategy, creative, business strategy and venture capital.

We’re a team of market and brand experts with investor discipline working together to bring brands to life. We bring diverse backgrounds as talented strategists, creatives, investors, marketers, and researchers to activate where our partners need us the most. Since our founding, we believe that brand usually trumps technology and that the most innovative (and valuable) companies only become so when they build end-to-end experiences and therefore, a brand, that truly addresses customers’ unmet needs.

We are fortunate to have partnered with some of the world’s most innovative companies to define markets, design customer-centric brand strategies, execute on beloved end-to-end experiences, and invest in accelerated growth.

Our Values

Truth-tellers

Time and capital are too precious for us to sugar coat things. We tell you directly what we see so that we can get to the heart of the matter, together and quickly.

Uncommon

We bring diverse backgrounds as strategists, creatives, investors, marketers, thinkers and do-ers who challenge our companies to think differently.

Relentless

Tenacity and never giving up is often all that separates the winners and the losers. We are relentless in doing what it takes for you to be successful.

Brave

Building great companies requiries bold thinking and the ability to do what’s right and not what’s expected.

Optimists

To build companies that will change the world, you need to see the positive, the opportunity and openness to those daring enough to ask “what if?”.

Our Tools

We customize our approach across three core categories

We believe that brand is the sum total of every interaction a customer has with a company. We work with you to design a defensible brand and bring it to life across all key touchpoints.

Some of the tools we use:

Foundational Brand Positioning
Visual Design
Value & Market Identification

Altro

View brand in real life

Our goal is to unlock enterprise value, relative to your goals, resources, and stage. We work with you to develop the right business and marketing strategy to do so.

Some of the tools we use:

Opportunity Analysis
Go-to-Market Playbook
Customer Experience Mapping

VergeSense

View strategy in real life

We are experts in building powerful narratives and releasing them to the world. We’ll help you define your story, execute your marketing strategy as well as find the right talent to manage it long-term.