We are living through a revolution where technology is changing our lives. Yet, many great ideas will fall short of their potential because they fail to communicate their vision and service in a way that resonates. We’ve seen it first hand. And we know that brand usually trumps technology.
Poorly articulated positioning, an over-reliance on performance, or other “safe” strategies means that companies fail to reach their potential. These are the reasons why 95% of startups fail. Less than 20% make it to a Series B. That’s a lot of wasted time and money.
We deeply understand the founder journey and, how capital works, but more importantly, how to use art and science to create brands and go-to-market strategies that both inspire consumers as well as increase the enterprise value of your company.
Building a brand and a cost-efficient go-to-market is not one-size-fits all, or a job done in isolation. It should be built into the heart of your product and team. This requires a deep understanding of your technology, funding stage, market, and the most impactful way to address the unmet needs of your audience.
We’ve worked at some of the most progressive brands and agencies, founded our own companies, raised money, sat on boards, and have been venture investors ourselves. We’re a team of creative and strategic hybrids who understand your ecosystem and forces that shape it.