We help founders, brands and growing teams build for impact
About West
West is a Venture Studio with a unique structure at the intersection of brand strategy, creative, business strategy and venture capital.
We’re a team of market and brand experts with investor discipline working together to bring brands to life. We bring diverse backgrounds as talented strategists, creatives, investors, marketers, and researchers to activate where our partners need us the most. Since our founding, we believe that brand usually trumps technology and that the most innovative (and valuable) companies only become so when they build end-to-end experiences and therefore, a brand, that truly addresses customers’ unmet needs.
We are fortunate to have partnered with some of the world’s most innovative companies to define markets, design customer-centric brand strategies, execute on beloved end-to-end experiences, and invest in accelerated growth.
Our Values
Truth-tellers
Time and capital are too precious for us to sugar coat things. We tell you directly what we see so that we can get to the heart of the matter, together and quickly.
Uncommon
We bring diverse backgrounds as strategists, creatives, investors, marketers, thinkers and do-ers who challenge our companies to think differently.
Relentless
Tenacity and never giving up is often all that separates the winners and the losers. We are relentless in doing what it takes for you to be successful.
Brave
Building great companies requiries bold thinking and the ability to do what’s right and not what’s expected.
Optimists
To build companies that will change the world, you need to see the positive, the opportunity and openness to those daring enough to ask “what if?”.
Our Tools
We customize our approach across three core categories
Brand Development
Some of the tools we use:
- Foundational Brand Positioning
- Visual Design
- Value & Market Identification
Market Strategy
Some of the tools we use:
- Opportunity Analysis
- Go-to-Market Playbook
- Customer Experience Mapping
In-Market Execution
Some of the tools we use:
- Content & PR
- Creative & Video Production
- Talent & Recruiting
Select Partners
We partner with category-defining founders and teams








































