West is a Venture Studio with a unique structure at the intersection of brand strategy, creative, business strategy and venture capital.
We’re a team of market and brand experts with investor discipline — and an investment fund — working together to bring brands to life. We bring diverse backgrounds as talented strategists, creatives, investors, marketers and researchers to activate where our partners need us the most. Since our founding we believe that brand usually trumps technology. The most innovative (and valuable) companies only become so when they build end-to-end experiences and therefore, a brand, that truly addresses customers’ unmet needs.
We are fortunate to have partnered with some of the world’s most innovative companies to define markets, design customer-centric brand strategies, execute on beloved end-to-end experiences, and invest in accelerated growth.