Yumeng is a graphic designer with a passion for making meaningful things that help brands to have their own voice in the world. She believes in the power of visual language to help tell a brand’s story. As a Designer at West, she brings her superpower of attention to detail to every project.
Born and raised in Beijing, China, Yumeng came to California to study at the Academy of Art University, graduating with a BFA in Graphic Design. Yumeng started her career as a freelance graphic designer at a Chinese creative agency bringing her outside-the-box thinking to a range of clients across different industries. After more than a decade of absorbing both sun and knowledge, she made the decision to relocate back to her home country of China, where she is now based.
Yumeng finds inspiration everywhere, especially at local small businesses where she is consistently awed by great packaging designs. In her spare time, she enjoys cooking, forests, travel, badminton, and learning how to surf in Sanya (Miami in China) with friends.