Bringing financial power to all, for real.
Work:
- Brand Strategy
- Digital Design
- Web Design + Development
- Naming
- Brand Identity
Stage:
- Create
01
Where we started
Formerly known as Perch Credit, Altro is a credit-building platform that makes your subscriptions count. Having made a powerful entrance into the market with a seed investment and public endorsement from Jay-Z’s Marcy Ventures, the company needed to establish a brand that could connect with and support the expectations of the 150,000 people who had lined up to join its waitlist.
02
What we did
West first began working with Perch through our Starter Kit for seed-stage founders program, which helps underrepresented founders of seed stage companies establish themselves in the market and reach their Series A funding.
In this initial sprint, West worked with Perch to evaluate the market and the company’s unique opportunity in the crowded fintech landscape. West established a clear Brand Platform (who, what, why, how), messaging, and go-to-market strategy. Following this work, Perch closed an oversubscribed Series A financing. The new investors cited the work with West as a key driver behind their investment decision.
Following their Series A, Perch and West engaged on a complete rebrand including a new name and logo mark, website, launch plan, and ongoing go-to-market. The team brought the brand to life with a manifesto video, audio stories of users, and through photographer Maya Iman to capture the power and force of Altro’s community. In early 2022, Perch emerged as Altro, a bold, human-centered, and empowered brand with a vision to bring financial power to all.
West’s Recruitment services also worked with Altro to find the company’s first people leader who has had an immediate impact on Altro’s Talent Strategy & Culture.
Working with West was just inspiring. They pushed us to think differently about our brand in ways that we couldn’t imagine because they understood my story and every detail about why we do what we do. That commitment demonstrated their alignment and shared passion for building the business overall, not just the brand. West felt like they were an extension of our team.
- Michael Broughton, CEO and Founder
03
Where are they now
The company closed on an $18 million Series A financing. Investors cited the West work as a key driver of their funding commitment. The focus now is to roll out their offering across the United States. The team held a summit in DC with key policy makers and other fintech leaders to discuss opportunities for the underserved and underbanked. Altro was named a Bronze Stevie Award winner as Company of the Year in Financial Services.
