From the First Dollar to the Billionth
- Web Design + Development
- Brand Messaging
- Brand Platform
- Campaign Strategy
- Creative Production
Where we started
Braintree CEO Bill Ready reached out to West to help reposition and raise awareness of the Chicago-based payments startup so that it could compete more effectively with its Silicon Valley rivals, Square and Stripe.
What we did
Working with Braintree underscored the importance of speaking to core audiences in their language. West revamped Braintree’s brand strategy, visual and verbal identity, go-to-market strategy, and developer outreach strategy with tools, support, and programs to make developers’ lives easier.
Where they are now
Braintree exceeded revenue and growth goals and was acquired by PayPal during West’s tenure. Bill Ready’s team went on to lead business and marketing efforts across all of PayPal.