Building a new identity to transition a business with early signs of traction into a scalable enterprise proposition.


  • Brand Strategy
  • Digital Design
  • Web Design + Development
  • Brand Messaging
  • Brand Platform


  • Create


Where we started

Founded in 2017 by Cameron Yarbrough and Keegan Walden, Torch is an executive coaching marketplace and professional development platform that connects not only executives, but also new emerging managers to top executive coaches. The company’s platform combines human intelligence and digital technology to accelerate talent development and delivers measurable leadership outcomes.


What we did

West partnered with Torch to build an enterprise ready brand that emphasized Torch’s vision to be a truly integrated platform for Learning and Development leaders. From developing the foundational brand platform and strategy, to recruiting the team needed to get there and facilitating an acquisition that pulls the business forward by years, West made space for Torch to grow into its next chapter. With a bold look and feel, the brand is now representative of the premium service Torch facilitates.

West is not your average investor. West is a creative partner combined with an investment firm––and that pairing is fully apparent in the people and approach. As experienced brand builders, they brought a curiosity to our partnership that uncovered what our business really needed, and then rolled up their sleeves and ran a process to make it happen. Ultimately, West is a team of doers. Coming out of our Series A, West was exactly who we needed in our corner.

- Cameron Yarbrough, Cofounder & CEO, Torch


Where are they now

Torch has now coached over 1,500 leaders across 250 rapid-growth companies and the market continues to grow as more leadership teams see the value of coaching and development. In early 2020, the company merged with Everwise to build the industry’s first complete end-to-end suite of leadership learning and development software for executives, employees and HR leaders.

See where you can go with West.

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