Building for the future. Creating a flexible brand that can evolve through all the twists and turns that the world throws at it in the years to come.
Work:
- Art Direction
- Brand Messaging
- Brand Platform
- Brand Identity
- Go-to-Market Strategy
Stage:
- Propel
01
Where we started
When Jack Dorsey was pulled back into Twitter in late 2011 to lead product development, he asked West to help Twitter launch the hashtag, the biggest update to the product since its inception.
02
What we did
West partnered with Twitter’s design and engineering teams to develop and launch the hashtag, and give the logo a refreshed design. We believed that this new product feature would give advertisers a reason to spend money on Twitter.
03
Where they are now
After working with West, Twitter launched their new logo, the hashtag became a mainstream reference, and the rest is history.
