Develop a brand that could match VergeSense’s technical leadership, and speak to large enterprises while magnifying the company’s fresh, innovative approach to understanding physical spaces.
Work:
- Industrial Design
- Brand Strategy
- Web Design + Development
- Brand Platform
- Brand Identity
Stage:
- Propel
01
Where we started
Remote workers, distributed teams, and flexible multi-tenant office space are just a sampling of the numerous ways our office dynamics have transformed over the last two decades. COVID-19 brought in another layer of complexity and rapid change. We know that our offices will never disappear, but the way we interact with and use our office will evolve. With so much transformation, little has been done to determine the efficacy or impact of these changes.
02
What we did
West partnered with VergeSense to unlock their market opportunity by establishing a brand foundation and executing the design of assets that reflect this new positioning. With new branding, we made space for VergeSense to take hold of their market opportunity and lead their industry. Investing in the company was a natural progression of our partnership and captures the efficacy of our venture studio model.
When building a company, it’s not always enough to have a great product. Equally as important is how you communicate that product to the market. We were looking for a partner that could help us think holistically about how we position ourselves, both visually and verbally, and how we show up in the market. West helped us do just that.
- Dan Ryan, Founder & CEO, VergeSense
03
Where are they now
The company secured a $9M Series A in May, 2020 led by Allegion Ventures with participation from JLL Spark, Y Combinator, West and others. The company is seeing accelerated demand as companies of all shapes and sizes attempt to make their workspaces safe in the age of COVID-19.
